I placed the perfume on a duvet to show to create the sense of exclusivity (only the audience can find this in their home), intimacy, private wealth and luxury to entice the audience into buying the perfume.
For layout, I included a slogan to attract the audience “look good, feel good, smell good” by making them believe that if they buy this product, they will be like the slogan. I also used little amounts of text as to not draw attention away from the product as the image is the central focus. The font used is also serif to convey importance and luxury. The idea of wealth was also connoted through the purple masthead “Yardley”.
Limited colour palette was used (purple, pink, white) to create more cohesion between the text and image, so audience would not feel distracted from the product.
The cover lines beside the perfume are also used to attract the audience through the use of the superlative “newest” to suggest this is the latest, most modern thing (creates a sense of urgency to buy it), and the phrase “smell of success” to convey the idea that if the audience buys the product, they will be successful.
No comments:
Post a Comment