NEA Planning

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Health magazine covers and contents pages: 2 Haircare or Fitness Editions with a Double Page Spread Contents Page

• Number of web pages: One homepage and one linked page - store (eg merch, products)

• Cross-media production target audience: A primarily 16–25 year old middle and up market (female audience?) audience of people who like to be engaged.

Production detail that must be included

The production of the magazine covers and contents pages must include (as a minimum):

• At least four different main images using original photography across the magazine covers and contents pages.

• Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout) - use conventional layout

• Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.

• Barcode, date, edition and price information on each front cover.

• A different use of mise-en-scène for each cover - plain white/solid background, photo inside gym/outside

• At least two models representing at least two different social groups (e.g. as defined by age,

gender, race and ethnicity, sexuality) - 2 women > Black and Asian Haircare

• A call to action pointing readers to the website - Include social media pages, competition? in content pages/front cover

The production of the web pages must include (as a minimum):

• Original audio or audio-visual content appropriate to the online website. - How to use product? Training?

• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the magazine.

• Appropriate conventions of website design, including an original title and logo and a menu bar.

• Text introducing the main features of the magazine.

• Working links from the home page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.